TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

media.comm.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall
Prerequisites
None
Course Language
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Group Work
Q&A
Critique
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • Compare the effectiveness of nonverbal and verbal communication in presentations
  • Discuss the importance of what the audience understands is what they were intended to understand through hands-on experience
  • Implement persuasive skills so as to meet their communication objectives
  • Make presentations by evaluating the dynamic nature of the business world and their communication goals
  • Implement acquired skills to make presentations that have a particular business goal
Course Description

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction of Lecture Sources and Software Explanation of the general design and approach of the course. First exposure to the process of communication, past and present Just come to class with an open mind
2 Weekly subjects, presentations skills, verbal / non-verbal communication Non-verbal communication in more detail Course Book: Business Communication Today, Bovée, Courtland, & Thill, John V., 11th or 12th Edition, 2012/2014, Prentice Hall,
3 Warm up: Why you need presentation skills, importance of communication in business, FAQ / Q&A, The meaning of effective communication Chapter 1 (pp 40 – 68)
4 5W1H approach to successful communication Secrets of successful orators Chapter 4 (pp 123 – 148)
5 Express your feelings through role-play Sample presentations Chapter 5 (pp 152 – 177)
6 What to present: Content, idea, tip Idea generation techniques: Story-teller's tour, Brain-storming, Utilizing field sources, et al. Chapter 6 (pp 182 – 206)
7 Persuasive messages: AIDA as the road plan Sample presentations Chapter 10 (pp 319 – 342)
8 How to find and process information Secondary sources Primary sources How to present words, typography, visuals, symbols, fonts and other written characters, use of colors Chapter 11 and 12 summary (pp 351 – 403) Short review of Chapter 6 Steve Jobs in Apple videos
9 How to write a manuscript format report as a basis for the presentation Chapters 14 and 15 (pp 437 – 494)
10 How to prepare a professional presentation Chapters 16 and 17 (pp 506 – 552)
11 MIDTERM EXAM
12 Student Presentations
13 Student Presentations
14 Student Presentations
15 Review of the semester
16 FINAL PROJECT (exam / presentation) To be announced later
Course Notes/Textbooks

Course Book: Business Communication Today, Bovée, Courtland, & Thill, John V., 11th or 12th Edition, 2012/2014, Prentice Hall,
Suggested Readings/Materials INTERNET: TED talks, software: Power Point Evernote, Media: Slide Share

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
1
5
Portfolio
Homework / Assignments
1
10
Presentation / Jury
2
40
Project
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
12
Portfolio
Homework / Assignments
1
20
Presentation / Jury
1
25
Project
Seminar / Workshop
Oral Exam
Midterms
1
30
Final Exams
    Total
123

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1 To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline.
2 To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process.
3 To be able to use the acquired theoretical knowledge in practice.
4 To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication.
5 To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. X
6 To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public. X
7 To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution.
8 To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals.
9 To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1)
10 To be able to use a second foreign language at the intermediate level.
11 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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